Marketing & Communications Manager In order to be considered for this position you will be required to apply, using your SKF email, via the following link:
In accordance with SKF USA recruiting policy, please be advised that to be considered you must:
- Be in your current position for at least 12 months.
- Have received a Full Achievement or higher overall performance rating.
- Notify your current Manager of your application for this position.
Reports to: Vehicle Aftermarket Sales NAM
Location: Blue Bell, PA
Job ID: 22821
Salary Range: $ 123,000.00 to $ 150,000.00
Recruiter: Paul Cenci
In September 2024, SKF announced the separation of its Automotive business, with the objective to build two world-leading businesses. The role you are applying for will be part of the automotive business. This means you will have the opportunity to be a part of shaping a new company aimed at meeting the needs of the transforming global automotive market.
Would you like to join us in shaping the future of motion?
We are now looking for a Marketing & Communication Manager NAM to help drive our brand forward in North America.
As the Marketing & Communication Manager for North America, you will lead regional marketing efforts for our Tier 1 automotive brands. This strategic role focuses on increasing brand visibility, driving customer engagement, and enabling sales through tailored marketing initiatives. You’ll collaborate across global and regional teams to ensure consistent messaging and impactful execution.
Key Responsibilities:
- Develop and execute integrated regional marketing plans aligned with global marketing strategies and reginal business goals.
- Adapt and create marketing content, sales enablement tools, and website materials to support the North America regional sales team.
- Strategize, build, and execute field campaigns using digital advertising, email marketing, and other channels to promote products and services.
- Plan and manage regional events, trade shows, and online events to generate leads and strengthen customer relationships.
- Localize regional campaigns and content for regional relevance across digital, print, and in-store channels.
- Manage co-op and MDF (Market Development Funds) programs with key accounts and distribution partners.
- Collaborate cross-functionally with product, sales, and global marketing teams to ensure consistent messaging and execution.
- Monitor regional marketing trends, competitor activity, and customer insights to inform strategic decisions.
- Track and report on performance metrics (ROI, engagement, conversion) for all regional marketing activities.
Who you are:
- Bachelor’s degree in Marketing, Advertising, Communications, or related field
- 5+ years of experience in marketing, preferably within the automotive aftermarket or a related industry
- Proven success in developing and executing regional marketing strategies and campaigns
- Experience working with sales teams, channel partners, and distribution networks
- Strong project management and cross-functional collaboration skills
- Expertise in trade marketing, brand partnerships, and customer engagement
- Proficiency in CRM and marketing automation platforms (e.g., Salesforce, HubSpot) and analytics tools (e.g., Google Analytics)
- Willingness to travel within the region (up to 40%)
What you can expect:
- Creative and Dynamic Environment: Immerse yourself in a setting where innovation and creativity are at the core of everything we do.
- Cross-Functional Engagement: Collaborate across engineering, technology experts, manufacturing, and front-line teams to create groundbreaking solutions directly to customers
- Global Collaboration: Enjoy opportunities for technical networking and collaboration with experts from around the world, encouraging a rich exchange of ideas and knowledge.
- Diverse Cultural Leadership: Lead and inspire teams across diverse cultures, leveraging our global footprint and customer base.
- Professional Growth: Benefit from continuous learning and development opportunities, empowering you to advance your skills and career.
Please note internal candidates will receive a confirmation that they have successfully applied for position.
If you do not receive this confirmation, please verify with the recruiter, (indicated at the top), that your application was indeed received.This Position is NOT open for International Recruitment.